Miller Lite's Punch Top Can - Dumbest Beer Gimmick Ever?

It seems like just about once a year, some genius big name beer company decides to unleash a brilliant new "innovation" in beer technology.  And this year is no different.Right as the NHL and NBA playoffs get into full-swing, Miller Lite has decided to grace us with the punch top can.http://www.youtube.com/watch?v=d4ZzSziH8IoI don't want to hear anybody talking about how this is supposed to be awesome for shotgunning beers.  Shotgunning beer is supposed to be a dirty, grimy, awesome job.  Not some prissy punch-topping sissy task.  You should be willing to jam your key into the side of a can and douse yourself in suds as collateral damage for shotgunning a beer.Of course, Miller Lite is going to build in a handy shotgun-aid, but they won't advertise this as a way to aid you in your pursuit to guzzle their skunky beer; it's a way to get a "smoother pour."  On my list of priorities when I'm drinking Miller Lite, getting a nice smooth pour has to be at about #73, right above remembering to breathe.  #1? Drinking enough Miller Lite to get hammered and convince myself I'm not drinking Miller Lite.It's clear that this gimmick is dumb, no doubt about it.  But is it the dumbest beer gimmick of all-time?  Let's review.#5: Coors Light - Cold Activated Bottlehttp://www.youtube.com/watch?v=haAbpB9odTwLord knows this was necessary.  When you're too lazy to lift your hand and touch a can of beer, Coors Light is here to help.#4: Coors Light - Cold Activated WindowSo your bottles prevent you from that pesky task of, you know, touching them...but what if you don't even want to open the box?!? THEN WHAT?!?!?!Just look in the window, baby.  Coors Light: Preventing you from using any of your senses and watering down alcohol since 1978.   #3: Miller Lite: Punch TopThe aforementioned punch top lands at number three.  But guys, they have a hashtag, it must be cool and hip....right?#2: Bud Light: Write-On Labelshttp://www.youtube.com/watch?v=G663ezMin1cHow long do the Bud Light folks think it takes people to drink their water?  Dude, it's 4.2%.  By the time I figure out how to make my clumsy-ass fingers scribble out a letter in that 1 inch X 1 inch square I'll be 4 Bud Lights and that first bottle is long-forgotten.#1 Miller Lite: Vortex Bottlehttp://www.youtube.com/watch?v=pp5emmkckYYThe level of this gimmick is frankly impressive.  Not at any point does Miller Lite even pretend to write off their "Vortex Bottle" as something even remotely useful.  All the other gimmicks on this list at least effort to add some value to your beer-drinking experience.  As ridiculous as they may be, they attempt to accomplish something.  But not this one.Kudos, Miller Lite.  You accomplished nothing.  Take solace in the knowledge that you make awful beer that no gimmick can save.